BUSINESS STRATEGY & CREATIVE
WEB DEVELOPMENT SERVICES
for small businesses + creators

We specialize in online business development
with an emphasis on web presence, high value client interactions & purposeful workflows.

Here’s how we do it:

  • Web Development

    I design strategic Squarespace websites that showcase your brand, your specialty and give your users an experience that keeps them coming back for more. Squarespace is an easy to use platform with everything you need to run your business including:

    – Fully customizable websites
    – E-Commerce
    – Acuity Scheduling
    – Blogging
    – Email Newsletters and more!

  • Content Writing

    I take your ideas and put them into perfectly crafted words — by learning your brand language and expanding upon your foundation to establish written content that converts site visits into sales while elevating your client’s experience.

    – Email Newsletters
    – Automated Sequences
    – Blog Posts
    – Sales Pages
    – Copy Editing

  • Digital Marketing

    My approach to marketing serves your business through high and low seasons, no matter the algorithm. I’ll help your business grow – without social media – through human-developed organic content that educates, inspires and serves your customers through long lasting channels. Own your content, your audience and your marketing with:

    – Search Engine Optimization (SEO)
    – Editorial Content Calendars
    – Canva & Adobe Graphic Design
    – Signage & more

  • Business Strategy

    The power in conquering your to-do list lies in seeing the goal at the end of the road: where are you leading your business? Business Strategy comes in many forms and functions to help you build upon what you’ve established, expand your offerings and reach, as well as maximize your potential without stressing your bottom line. Business strategy with Pasha includes:

    – Weekly Strategy Calls

    – Audits of your systems & softwares

    – Workflow evaluation & streamlining

    – Quarterly check-ins on meeting your business goals

SERVICE MENU

  • This is a fully supported experience from content preparation and curation, copy editing through fully custom Squarespace web design, software integration & blog setup. We include e-commerce, newsletter integration & anything you need to launch your site.

    2-4 weeks from start to finish depending on the complexity of your project.

    Starting at $2500 USD.

  • Are you ready to overhaul your content & digital marketing?

    Words are the backbone of a well-browsed site, emails that sell and blog posts that capture new leads. We’ll plump up your content and digital marketing with strategy and brand singularity.

    Digital Marketing is focused on perfecting and streamlining your content curation, copy editing, content writing, and client relations development over time: newsletters, automated email sequences, blog posts, SEO, website copy and any other collateral.

    We work with you to establish your brand voice and ensure all copy reflects the tone and tenor that correctly speaks for your business.

    Typically Includes:

    • Brand Voice & SEO Questionnaires to understand your brand best

    • Blog posts written for you

    • Automated email sequences written for you

    • Custom forms & questionnaires written for you

    • SEO descriptions for your web pages written for you

    • Copy editing of your established content

    • Idea development

    • A 12-month Custom Content Calendar

    Your retainer can be one time, monthly or quarterly. Ask about our long term contract discount.

    20 hours – $2500

    10 hours – $1250

  • You’ve got the vision but not the time — knock out your punch list, refresh your business & make those updates you’ve been putting off. Booking a VIP Day Rate is an investment of Pasha’s time on your business for a whole business day, not specific deliverables. We work fast & deliver as much as possible to get you rolling to the next level.

    This is for you if you’re a brand new business owner looking to get set up on a budget; an established business that is rebranding or in need of a refresh, an experienced entrepreneur expanding your marketing endeavors or just need some help for a day to get it all done.

    Here are a few examples of ways we can focus your day:

    Punch List Day
    You’ve got a growing list of Squarespace, Honeybook and Flodesk projects that you need to get done. From blog posts, to design changes, to refreshing your brand and content… whatever you need to do we’ll accomplish as much of it as we can in just one day.

    Simple 3-page Website
    Get your business started with a simple website done in a day — an About, Services & Contact page are all you need to let the world know who you are, what you do & how they can work with you.

    Content Curation & Strategy Day
    Does your business gather a ton of videos, photos, or other digital media that you want to show on your site, use in your communications & integrate into your business? This VIP Day is great for organizing, curating & building a content strategy to consistently deliver your work and educational content to your clients via blogging, email newsletters or social media.

    Flodesk Newsletter Day
    When you’re ready to start a well designed email newsletter, we will help you get started by customizing beautiful templates with your brand colors, fonts and logo, set up automations to welcome your subscribers and nurture your relationship & get you set to integrate Flodesk in your business in just one day.

    Investment: $750

    There are limited spots each month! Days are often booked 4-6 weeks out.

  • You know your way around your website but you’re not strong on if you have the right elements, copy or resources for your clients.

    With 13 years of web design experience across several platforms, Pasha will give you the professional critique of your site from buttons, links & forms to SEO, app integration & leading your customers to where they need to go.

    Includes:

    • A video recording of your website audit by Pasha

    • A list of tasks to elevate your site

    • $97 off any services with Pasha if you’d like to invest in a Day Rate or Custom Design.

    $97 USD

    Delivered in 1-2 weeks of purchase

  • For the busy entrepreneur who knows they have content to share but does not have a plan – enter the Custom Content Calendar. This is a holistic look into your messaging, educational needs, and brand stories that are scheduled based on your busy and slow seasons to increase sales/appointments and enhance client relationships.

    Email marketing and strategic content marketing via blog posts and regularly updated content is essential for the modern business owner. You’re ready to make a plan and make it happen!

    Includes:

    • A complimentary call to learn about your business in this season and where you’re headed

    • A brand profile to get to know you, your brand and your audience better

    • A Content Questionnaire to see the areas where you can promote, educate, and engage with your audience via newsletters & blog posts

    • $197 off a Day Rate or Consulting Retainer if you choose to have Pasha execute your Calendar Plan!

    $197 USD

    Calls are scheduled at your convenience & your Custom Content Calendar is delivered 1-2 weeks after our call.

  • I offer general and specific business administration consulting to help you organize, care for your team, and work in a healthy flow.

    – Health & Wellness studio management
    – Standards of Procedure
    – Team onboarding processes
    – Software specific consulting: Acuity, Squarespace, Google Drive, Canva, Flodesk & more

    Custom quotes starting at $125/hour USD. Discounted package rates, retainers & VIP Days available.

    Book a free consultation to learn how I can help meet your company's needs.

THE PROCESS: EXPLAINED

  • 01. DISCOVERY CALL

    First, we’ll have a complimentary discovery call to see how you & I can best work together to elevate your business.

  • 02. PRE-WORK

    Putting together the copy, visuals & brand that create your new website is the first step toward a whole new web presence. Not sure where to start? We’ll help set you on the right track.

  • 03. DESIGN, WRITE & STRATEGIZE

    It’s time to put your dreams into action! With dedicated time secured specifically for your business, we will do what we do best to innovate, elevate & finesse your website, workflow & content systems.

  • 04. ON-GOING SUPPORT

    With 30 days of ongoing email support after your work is complete, you can navigate running your newly made-over business with confidence.

Ready to get to work?

TAKE THE FIRST STEP

What clients are saying…

  • Teal Haggar - TH INC.

    I would need a long time to all of the things that I love about working with you. Our working relationship felt immediately friendly, and that for me is really important. I feel like we built trust really quickly and really easily while working remotely. I think that's really important because we're not sitting at a desk together or in an office. You have a perfect blend of professionalism and friendliness. I felt very cared for. I was able to be really vulnerable with you about what I was struggling with and what I needed help with the most. You really understood what I was trying to do, and it came through effortlessly!

  • Vitamin M Music

    Honestly - I was not very prepared leading up to our project… I felt great on the day of the site launch! The first inquiry came pretty quickly - it felt empowering to have the site work seamlessly with Honeybook. The site design, feel and verbiage is truer to where the business had been developing. The client management platform is a dream. Pasha keeps the process moving. As she is also a small business owner, I believe she has a very good understanding of the multi-tasking & juggling small business owners & soloprenuers go through. I appreciated her clear communication and patient listening skills.

  • Helen Reed

    My main concern was being able to share my vision in a way that is easy for someone to decipher. The biggest benefit I’ve seen from working with Pasha is being able to send people to my website which encompasses all of my work – including painting and photography – which has been extremely helpful. After my project was completed, I felt great. I have been getting a wonderful response from people visiting my site. Pasha actually makes it very easy for the VIP day. Working with her has been stressless, which says a great deal, because it is hard to get the vision of what someone may want to portray to the world through a website. She was able to capture my thoughts and make it real. If you’re considering hiring Pasha for a VIP Day, web design or small business consulting, I would say, “Do it.” You can call me if they have any questions!